Apple Music has 15 million users, but free trials count for over half

After informing the audience at WSJD Live that the Apple TV arrives next week, Tim Cook went on to talk / praise Apple Music, which now has 15 million listeners. The generous free three-month trial still encompasses the majority of these, with 8.5 million people still feeling the service out. However, that means around 6.5 million iPhone, iPad and Mac owners that are paying the monthly subscription fee. Or forgot to cancel it.

Nicole Lee contributed to this report