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PlayStation 4 drops to €350 across Europe and £300 in the UK

With Uncharted 4 slipping into 2016, Sony's PlayStation 4 doesn't have much in the way of exclusives this fall. But in its ongoing battle with Microsoft and the Xbox One, the company does have a fallback to stay competitive: price-cuts. After dropping the system to $350 in the US, Sony is now doing the same for the rest of the world. Starting today, the 500GB model will cost $349.99 across Europe and £299.99 in the UK. Furthermore, the console is dropping to $479.95 in Australia, $569.95 in New Zealand and AED1399 in the United Arab Emirates. Sony doesn't have Halo 5 or Rise of the Tomb Raider (at least, not yet) but the PlayStation 4 does have a broad, extensive library including Bloodborne, Until Dawn and Uncharted: The Nathan Drake Collection. If you've been waiting to jump to "next-gen," or already own an Xbox One, there's really been no better time to pick up a PS4.