Latest in Culture

Image credit:

Ralph Lauren starts testing interactive fitting rooms in NYC

Edgar Alvarez, @abcdedgar
November 18, 2015
Share
Tweet
Share

Sponsored Links

Ralph Lauren isn't afraid to experiment with new tech. Last year, the brand introduced a smart shirt for athletes, designed to measure performance with conductive silver threads and other tracking sensors. To add to this, Ralph Lauren's announced it will begin testing interactive fitting rooms at its Polo flagship store in New York City. These smart mirrors, created by a startup called Oak Labs, are capable of recognizing a customer's clothing pieces via RFID (radio-frequency identification) tags and displaying these on a large touchscreen. Once that happens, you can request different sizes and colors of items in your possession, which are then brought over to you by a Polo associate. From there you're able to keep trying on different looks or simply check out -- and if you don't speak English, there's support for Spanish, Chinese, Japanese, Italian and Portuguese.

The New York-based Oak Labs, for its part, hopes to bring its technology to more apparel shops in the near future. Until then, the company's likely feeling over the moon about teaming up with a major brand like Ralph Lauren, which is definitely not a bad start.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

Peter Parker has been recast in ‘Marvel’s Spider-Man: Remastered’

Peter Parker has been recast in ‘Marvel’s Spider-Man: Remastered’

View
Xiaomi says its new smartwatch only needs to charge twice a month

Xiaomi says its new smartwatch only needs to charge twice a month

View
The Aura Strap adds new tricks to your Apple Watch

The Aura Strap adds new tricks to your Apple Watch

View
Google's 'Hold for Me' Assistant feature appears first on new Pixel phones

Google's 'Hold for Me' Assistant feature appears first on new Pixel phones

View
Twitter bans deepfakes that are 'likely to cause harm'

Twitter bans deepfakes that are 'likely to cause harm'

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr