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Google Play will start labeling ad-supported apps

Mariella Moon, @mariella_moon
November 19, 2015
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Google Play clearly states which applications have in-app purchases, and starting in 2016, it'll also be more transparent when it comes to ads. According to Droid Life, Mountain View has notified developers (see the full email below the fold) that they're required to sign into their consoles and declare whether their applications have advertisements. And, if they lie about it, they could face suspension. Google originally launched the "ad-supported" tag in April in its kid-friendly Play Store as part of the Designed for Families program. Now, developers only have until January 11, 2016 to tag their apps, since the label itself is slated to begin showing up in the regular Play Store "early next year."

Hello Google Play Developer,

At Google I/O, we launched "ad-supported" labels for apps in the Designed for Families program. Today, we're announcing the expansion of this program to all apps on Google Play. Early next year, users will start to see the "Ads" label on apps that contain advertising, both inside and outside Designed for Families.

By January 11, 2016, you must sign in to the Play Developer Console and declare whether your apps contain ads (such as ads delivered through third party ad networks, display ads, native ads, and/or banner ads). After this date, the ads declaration will be required to make any updates to your apps. Please note that misrepresenting ad presence violates Google Play Developer Program Policies and may lead to suspension. You can visit our help center to learn more.

While developers are responsible for accurately declaring ad presence in their apps, Google may verify this at any time and display the "Ads" label if appropriate.

If you feel your app has been incorrectly flagged for containing ads, please contact our policy support team.

Regards,
The Google Play Team

[Image credit: ScaarAT/Flickr]

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