High-tech fitting rooms have been around for quite some time, but most of the gear stays inside a retail location. However, Xbox One owners can now have a personal setup in the comforts of their living room. Thanks to a new shopping app called The Mall, the console's Kinect motion-tracking camera and the software's virtual wardrobe tech drives the in-home fittings. Launching with the help of Von Bismark, a Dublin-based television e-commerce company and veteran of Microsoft Ventures, the shopping platform allows Xbox users to browse for new clothes before standing in front of their TV to try them on in real time.
When you find something you like, you can make the purchase using the PowaTag app. The payments system scans an on-screen (or physical) QR code tag to complete the shopping experience. The Android and iOS software stores your payment and shipping details so you don't have to worry about struggling to enter all of your info with an Xbox controller. The Mall is launching in the States today, with selections from brands like SoccerPro, Style PB, Grayers and Go2Games. Those names are said to be just the beginning as you can expect more variety in the future.