It's not all chips and wearable sensors at Intel's CES press conference. CEO Brian Krzanich just announced a far-reaching diversity initiative, promising to hire, promote and retain more women and underrepresented minorities. In particular, he said the company intends to invest $300 million in diversity initiatives, with the goal of reaching "full representation" at all levels of the company by 2020. It remains unclear how exactly Intel will determine what the appropriate ratio is, or what number of employees in a specific demographic might indicate success. Intel simply said in a statement that it "full representation" means "representative of the talent available in America."