Samsung may be looking for a design overhaul soon, and it picked someone from the outside to lend a hand. Lee Don-tae is the Korean tech giant's new global design chief, who will report to Samsung Electronics President Yoon Boo-keun and work from the company's Design Management Center. Lee Don-tae is a former CEO of Tangerine, a London-based design studio
founded by that once employed none other than Apple's aesthetic guru Jony Ive. His work includes He was a part of the team that developed an S-shaped redesign of the British Airways business class cabin, a layout that created enough space for the seats to lie flat.