High school is teenage tribalism, which is why the Lip Service kids aren't going to hang with the Forever 21 set in the lunch hall. Now, however, Hot Topic has realized that it's got plenty in common with ThinkGeek, and has decided to swallow the niche retailer in a deal worth $122 million. Hot Topic CEO Lisa Harper believes that it's a good fit, since both companies share a strategy of "delivering great products for avid fans of various licensed properties." Or, in non business-school buzzkill speak, selling y'all t-shirts with Marvel characters on them will make the company even more bank if it owns one of its rivals.
