Sharp's financial problems have forced it to leave the LCD TV business in North America. Chinese TV maker Hisense has paid a mere $23.7 million for the company's Mexican factory and the right to use the Sharp brand in North and South America. Sharp lost 34 billion yen ($274 million) last quarter and $13.4 billion over the last four years, according to Bloomberg. Though the Japanese company recently received a $1.8 billion bailout, president Kozo Takahashi said "we have to consider all options, including a spinoff of the LCD business. The LCD market is changing very rapidly."