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Ralph Lauren starts testing interactive fitting rooms in NYC


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Ralph Lauren isn't afraid to experiment with new tech. Last year, the brand introduced a smart shirt for athletes, designed to measure performance with conductive silver threads and other tracking sensors. To add to this, Ralph Lauren's announced it will begin testing interactive fitting rooms at its Polo flagship store in New York City. These smart mirrors, created by a startup called Oak Labs, are capable of recognizing a customer's clothing pieces via RFID (radio-frequency identification) tags and displaying these on a large touchscreen. Once that happens, you can request different sizes and colors of items in your possession, which are then brought over to you by a Polo associate. From there you're able to keep trying on different looks or simply check out -- and if you don't speak English, there's support for Spanish, Chinese, Japanese, Italian and Portuguese.

The New York-based Oak Labs, for its part, hopes to bring its technology to more apparel shops in the near future. Until then, the company's likely feeling over the moon about teaming up with a major brand like Ralph Lauren, which is definitely not a bad start.

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