Latest in Engineeredbyhp

Image credit:

HP teams up with another giant watchmaker on smart wristwear

Share
Tweet
Share
Save

Sponsored Links

HP isn't done reviving its smartwatch partnerships just because it's helping Movado -- far from it. The tech pioneer has unveiled a smartwatch deal with Titan, the fifth-largest watchmaker in the world and a powerhouse in its native India. The two aren't saying much about what their new wearable entails beyond a design that's "responsive, but not intrusive" (what does that even mean?) and its support for both Android and iOS. However, it's safe to say that HP is doing most of the heavy lifting. Like with other Engineered by HP smartwatches, it's supplying the underlying hardware and software while the watch brand focuses mostly on design and manufacturing.

The Titan move may seem odd at first blush when there are more famous brands out there, but it makes sense given both the company's limited options (big names like TAG Heuer and Hermès are already sewn up) and the very reason the partnership program exists. While Titan may not be a household name in many countries, it still sells over 15 million watches a year. Even if only a fraction of its future sales are smartwatches, Engineered by HP suddenly gets many more sales under its belt -- and the clout to forge other smartwatch alliances. If this pans out, HP may become a mainstay of the wearable world rather than a bit player.

[Image credit: Indranil Mukherjee/AFP/Getty Images]

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share
Save

Popular on Engadget

Runkeeper drops its Wear OS app due to a 'buggy experience'

Runkeeper drops its Wear OS app due to a 'buggy experience'

View
Drako's GTE electric supercar will be a four-motor, 1,200HP monster

Drako's GTE electric supercar will be a four-motor, 1,200HP monster

View
Nintendo says there is no Switch exchange program

Nintendo says there is no Switch exchange program

View
IKEA creates a business unit devoted to smart home tech

IKEA creates a business unit devoted to smart home tech

View
US will reportedly give Huawei another temporary reprieve

US will reportedly give Huawei another temporary reprieve

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr