The founder of Vine made a sweet new social app, Peach

Type a magic word to post a GIF, draw a picture and more.

Peach is the latest product from Dom Hofmann, the founder of Vine, and he once again seems to have hit the social-networking sweet spot. Peach is a free app that allows users to share updates like on Twitter, but using commands that are reminiscent of Slack. Type the relevant "magic word" and you're able to post a GIF, draw a picture, answer a random question, rate something, add how many steps or miles you've walked that day, roll some dice, or pull up a handful of other commands.

Peach is a super-fresh app -- it launched on iOS (and iOS only, for now) -- Friday evening, but users are quickly gobbling up accounts with celebrities' names and parody profiles.