Latest in Gear

Image credit:

The big VAIO, Toshiba and Fujitsu merger is still on

According to CEO of Vaio's parent company, a deal is likely to be signed by the end of March.
Daniel Cooper, @danielwcooper
February 16, 2016
Share
Tweet
Share

Sponsored Links

We've been reporting on rumors that three of Japan's PC makers, VAIO, Toshiba and Fujitsu are planning to merge their computing divisions for a while. Now, Bloomberg has apparently received confirmation that a deal is on the cards thanks to Hidemi Moue, CEO of Vaio's parent company. If the news organization is to be believed, the agreement to bring together the three businesses will be signed by the end of March. The new firm (which is likely to be called VAIO) will control more than 30 percent of Japan's market, making it bigger than current number one Lenovo.

As we said back in December, the deal makes sense since all are too sickly and weak to remain relevant on their own. In addition, each one has strengths that the others do not, VAIO with the remnants of Sony's branding, Toshiba's foothold in North America and Fujitsu's pull in Europe. Pooling resources will also enable all three to save bundles of cash on manufacturing and jobs where effort is currently duplicated across all three firms. Of course, Bloomberg's analysts are less optimistic about the move, with one source saying that the new outfit will be strong in Japan, but weak elsewhere in the world.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

NVIDIA apologizes for RTX 3080 order chaos

NVIDIA apologizes for RTX 3080 order chaos

View
You’ll need more than $299 to truly enjoy next-gen gaming

You’ll need more than $299 to truly enjoy next-gen gaming

View
Apple iPad (2020) hands-on: A better kind of basic

Apple iPad (2020) hands-on: A better kind of basic

View
Facebook's Infinite Office is a virtual office space for the WFH crowd

Facebook's Infinite Office is a virtual office space for the WFH crowd

View
Confused about which console to buy? Just wait.

Confused about which console to buy? Just wait.

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr