Latest in Entertainment

Image credit:

Ads on Apple's news app will soon look like normal articles

Well, aside from a line from its sponsor.
Mat Smith, @thatmatsmith
March 14, 2016
Share
Tweet
Share

Sponsored Links

Apple is planning to offer ads that look like typical articles inside its News app. Ads will be showed right in your content feed "inline with News articles", looking almost indistinguishable from not paid-for articles. There will be a tiny "Sponsored" byline beneath article-ads, for easily fooled people like me. That said, advertisers can also choose to omit their name, and readers will simply see "sponsored" -- someone's paying for this placement, but you won't know who. The new ad format was discovered in new developer documents recently updated here, and we've added an example ad after the break

Apple is looking to other ad possibilities after announcing plans to shutter its iAd network for apps -- although it appears that this advertising option will appeal to a wider group than companies just looking to increase apps sales. It's also a different way of making money from Apple News besides that rumored subscription option for Apple News — regardless of how many of you are actually using it. We've reached out to Apple for comment.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

Some of Ubisoft's PS4 games won't run on PS5

Some of Ubisoft's PS4 games won't run on PS5

View
Chevy will start selling EV retrofit kits in 2021

Chevy will start selling EV retrofit kits in 2021

View
Roborace engineer explains why a driverless racecar drove into a wall

Roborace engineer explains why a driverless racecar drove into a wall

View
Scientists found an Earth-sized ‘rogue’ planet in the Milky Way

Scientists found an Earth-sized ‘rogue’ planet in the Milky Way

View
Jabra Elite 85t review: Noise-blocking comfort that rivals the best

Jabra Elite 85t review: Noise-blocking comfort that rivals the best

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr