Google Play warns you when apps contain ads

The program is designed to make the app shopping process more transparent.

Imgur / cgutman

Google rolled out a new labelling scheme to its Play store on Thursday that prominently indicates that an app contains advertisements of any kind. It's the same sort of warning label you see for apps that contain in-game purchases and applies to every category in the store. Presumably, the neophyte Podcast section will be exempt from the new labelling rules.

This program grew out of Google's "Designed for Families" initiative last year. In November, the company informed developers that they'd need to state whether their apps contained ads through their Play Developer Console by the start of January. Failure to comply with the request or lying about ad content reportedly was grounds for delisting.