Postmates' couriers help small shops with same-day deliveries

Customers using Shopify's storefront software can get same-day delivery wherever Postmates operates

The Washington Post

Small businesses use Shopify's software to create custom online storefronts, and Shopify regularly adds features making it easier to juggle digital and physical sales. Now those customers can get a same-day delivery option through Postmates so long as they're within the 40 metropolitan areas it delivers in. That includes 21,000 small businesses that use Shopify.

Postmates already tried out same-day last September with Etsy, though that test was only within the NYC area. The courier delivery startup has been stepping up its local game with Amazon Prime-like free delivery, 15-minute food delivery in NYC, and upcoming one-hour delivery in London. But online shops using Shopify only do about 10 percent of their business locally, according to Re/code, so it's unclear how much business this partnership will net either startup.

The customers choosing this option from Shopify-powered stores shouldn't be put off by the price, as the same-day delivery fee is between $5 to $20. That could end up being cheaper for non-Prime customers who pay $9 plus $1 per item, but Prime customers with orders larger than $35 get same-day for free.