You probably don't see Incipio as more than the company who made your phone case or external battery pack. However, it's quietly becoming something of an accessory powerhouse: it owns brands like Braven and Incase. And now, it's getting even bigger. Incipio is paying $177 million to acquire Skullcandy, best known for its ostentatious (if not usually top-rated) headphones. The move not only gives it a dedicated headphone brand, but dips its toes into the waters of gaming gear thanks to Skullcandy's Astro Gaming badge.
Incipio tells The Verge that the deal won't erase the Skullcandy brand, so it'll likely retain much of its identity. However, don't be surprised if this leads to devices that Skullcandy wouldn't have otherwise made on its own, or crossovers where some of Skullcandy's influence rubs off on Incipio's other gadgets. Either way, the accessory world could look very different in the near future.