Apple Music signs up 'Carpool Karaoke' as a new show

On The Late Late Show with James Corden the "Carpool Karaoke" segment has seen visits from a number of celebrities, and now Apple wants in. It's signed an exclusive deal with CBS to produce a 16 episode series where celebrity guests ride along with the host (still TBA), visit "meaningful" places, sing songs and surprise fans. This is apparently the kind of thing Eddy Cue meant when he said Apple was only interested in developing content that could be complementary to Apple Music.

The segment will continue to appear on Corden's show but it has been a viral hit online, thanks to guests like Justin Bieber, Adele -- the clip embedded above is its most-viewed ever with over 119 million views -- and most recently First Lady of the US Michelle Obama. Apple seems to think this kind of exclusive content will be enough to wrangle a few more months of music subscriptions that could otherwise go to competitors like Spotify, Google Play Music or Tidal. Hey, speaking of Tidal...