Below are 3 pro tips that will definitely take your online presence to the next level!
1.Increase Whitespace on Your PagesWant visitors to zoom in on the important parts of your webpage and take action? Adding whitespace around the important areas of your site can make important information stand out, becoming much more attractive and interesting to your audience. According to CrazyEgg, "Research has shown that use of white space between paragraphs and in the left and right margins increases comprehension by almost 20%."
For most of us, the goal of our website is to actually get readers to take a specific action; whether that's a purchasing decision or a bookmark. Adding whitespace makes the information presented more easy to digest by reducing distraction and creating a clean, visually appealing space.
2.Comprehensive SEO an UX AnalysisWhile most companies hire SEO Firms to help them compete for customers online, there's also another important piece to SEO that's oftentimes ignored. The experience that the user has on your site is directly tied to the page they land on.
In a world that focuses on numbers, it's easy to forget that traffic needs to go to the correct landing page, depending on the audience segment they fall into. According to Zadro Web, "Advanced strategy...[for] SEO Consulting [involves]...User Experience (UX) and Usability Anlayisis; URL Restructuring and Proper Redirection; [as well as] Link Profile Review and Removal."
These three critical pieces of a comprehensive SEO audit will help users find the information they're looking for quickly. Remember the 3 seconds mentioned earlier? By directing traffic to the perfect page for their needs, you can exponentially improve the customer experience while improving ROI.
3.Ensure Proper TitlingIf you're unfamiliar with the HTML attribute "title", consult your team's web developer. This simple, yet often underutilized element is incredibly effective at reducing tickets and other support requests from new users. When a customer visits your website, they need to be able to easily navigate through its function.
The "title" function allows for a helpful box to pop-up when the mouse is held over a site attribute for a few moments. This information gives users context and creates an instantly accessible hint for those unfamiliar with your site.
For help implementing the title attribute, check out this guide, courtesy of Web Page Mistakes.
From the moment a visitor hits your website, it's critical that the most relevant information is displayed to meet their needs; avoiding the dreaded browser back button. By restructuring and optimizing your site to properly serve up landing pages based on audience needs, you'll dramatically improve the user experience from the first click. Then, as the visitor engages with your site, adding in context clues will empower them to self-serve and resolve their issue quickly, hopefully resulting in a sale or other call-to-action.