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Virgin Media's next price hike will come in November

The annual price rise will average out at around 5 percent.

Virgin Media customers across the UK will today begin receiving letters notifying them of an upcoming price increase. The company says that from November 2016, line rental costs will rise from £17.99 to £19 per month and annual Line Rental Saver plans will set subscribers back £196 instead of the usual £184. Broadband packages and bundles will also rise between £3 and £4 per month.

With a multi-billion pound commitment to improving its UK infrastructure, increased download speeds and an upcoming launch of its new 4K-capable Virgin V6 box on the books, Virgin Media has been forced to raise its prices above inflation, offering disgruntled customers a way out should they choose (but only if they joined after January 23rd 2014).

November's rise will be the third price hike this year. In February, "the vast majority" of customers saw their packages rise by up to 5.4 percent or between £3.49 and £3.99 a month. A few months later, it raised the price of TV packages for some customers with Sky Sports and Sky Movies.

"Data usage continues to grow 60 percent every year," says Gregor McNeil, Managing Director, Consumer at Virgin Media. "We do everything we can to keep prices competitive while striking the balance with investing in more of what our customers want."