YouTube Gaming to air weekly live show with Geoff Keighley

It'll premiere September 29th, 8pm ET.

Video game journalist and presenter Geoff Keighley is teaming up with YouTube for a new live show. It'll be broadcast every Thursday at 8pm ET/5pm PT under the YouTube Gaming banner (presumably, you'll be able to watch it through regular YouTube too.) Rather like Keighley's E3 show, it'll have trailers, gameplay footage and developer interviews, all wrapped up in a professional studio environment. Popular YouTubers Nadeshot, iJustine, MatPat and iHasCupQuake will be popping up too (this is a YouTube show, after all) no doubt to raise interest and awareness.

YouTube Gaming is far from the first to tinker with a live show format. IGN hosts Up at Noon, Gamespot has The Lobby -- the list goes on and on. YouTube is in a unique position, however, because it's a service provider first, content producer second. If nothing else, it can ensure the new show is visible to the millions of people that access its site and apps every day. Keighley is a big name, and will bring a level of credibility to the show -- but it's the YouTubers that have the biggest potential to grow its audience. That's important if YouTube Gaming -- the platform, rather than this programming push -- is to ever grow into a true Twitch competitor.