Facebook gives select Pages the power to tag their products

Clicking on a tag takes you to a dedicated product page.

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Mariella Moon
October 1, 2016 7:13 AM
Facebook gives select Pages the power to tag their products

Someday, you might see products tagged in Facebook images and videos the same way people are today. Facebook has begun testing an experimental feature that allows businesses running Pages to tag their products, according to Business Insider. The publication has spotted the option in their account and confirmed the ongoing test with the social network. What does it mean for buyers like us? Well, when you click on a tagged product, you'll be taken straight to a dedicated page where you can read more information about it.

A Facebook spokesperson told BI that the company is testing the ability to tag products in photos, videos and posts to "provide Page admins with more tools to drive organic product discovery." In other words, it's a free way for companies to advertise their goods and make them more visible to potential buyers. Besides product tagging for Pages, the social network has also started testing yet another Snapchat-like feature for Messenger. It's a tool you can use to make an ephemeral compilation of photos and videos that you can embellish with stickers and scribbles, similar to Snapchat Stories.

[Image credit: Business Insider]

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Facebook gives select Pages the power to tag their products