DirecTV Now's $35 special offer goes away January 9th

After the introductory price for the 100+ channel option expires, it goes up to $60.

DirecTV launched its AT&T-backed online-only streaming service, DirecTV Now, last month with a special introductory $35 price for its 100+ channel option. But that "Go Big" offer is set to expire on January 9th, when it jumps to $60 to settle between the other three service tiers. If you want that many channels at that price, get it now.

Note that the will still be a $35 option with the more limited 60+ channel level, which is the lowest-cost of the bunch. It's also unclear how long users will get to subscribe at that bargain price: while the fine print on DirecTV Now's website says folks signing up will be locked in at that lower cost, "Offer rate may increase."

DirecTV Now:

Go Big $35/mo.: Limited time introductory offer. Customers who enroll after Go Big offer expires will pay min. $60/mo. Must maintain continuous Go Big enrollment to retain offer rate. Offer rate may increase.