While we're still waiting for the Back to the Future-styled Nike Mag, the company has unveiled its first "self-lacing" shoe in another silhouette. The Nike HyperAdapt 1.0 senses the presence of the wearer's heel, and tightens its laces accordingly. Senior Innovator Tiffany Beers led the project, and says once the shoe is on, the wearer can adjust the fit with two buttons on the side to get things perfect.
Of course, Nike isn't stopping there, as famed shoe designer Tinker Hatfield is already looking forward to versions that adjust fit on the fly, as the athlete needs more or less tension. The HyperAdapt 1.0 is set to arrive this holiday season in three colors (including that Nike Mag-like lighting), and will go on sale only to Nike+ members for an unspecified price.
Speaking of Nike+. that app is getting a redesign in June that the company says will make it almost as personal as the fit on those adaptive-laced shoes. One login will tie users to the SNKRS, Run Club and Training Club apps, and provide product recommendations that are individually tailored. Nike is going all out to push purchases with a personal touch, including a "Services" tab that will provide concierge-like access to "Nike+ Experts" to answer all your burning sportswear queries. or book a reservation at a Nike store.
This is all a part of Nike Innovation 2016, and sneakerheads can check out the site for other new products on the way. That includes the Air Vapor Max that ditches its foam midsole entirely, relying only on the company's vaunted airbag technology for cushioning, the new "engineered down to the pixel" KD9 and other products that are part of what Nike is calling an "era of innovation." The only problem? None of those innovations can make me shoot like Steph Curry (yet), and he's signed to Under Armour.