Latest in Culture

Image credit:

UK ad watchdog forces ISPs to simplify broadband pricing

Hidden costs and multiple monthly charges could get them into trouble.
Share
Tweet
Share
Save

Sponsored Links

TalkTalk announced just yesterday that, later this year, it would simplify its broadband prices by including line rental in the monthly costs. And now we know why. Sure, a single figure makes it easier to understand what you'll be paying each month, but it was hardly an altruistic move. It's almost as if TalkTalk knew that today, the Advertising Standards Authority (ASA) was going to confirm new guidelines that effectively force internet service providers (ISPs) to make broadband contract pricing more transparent.

Initially proposed at the beginning of the year, the stricter guidelines will come into force at the end of October. All ISPs really need to do to play by the rules is to make costs clear -- clear enough that there's no chance of consumers feeling misled or confused. The ASA does recommend, however, that monthly prices be "all-inclusive," meaning no more separating broadband charges from line rental. Additionally, any upfront costs like installation fees need to be clearly shown, as well as the length of the contract and what the score is after introductory pricing deals expire. Basically, don't try to hide the true cost of the package and the ASA won't come knocking.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share
Save

Popular on Engadget

Nintendo says there is no Switch exchange program

Nintendo says there is no Switch exchange program

View
IKEA creates a business unit devoted to smart home tech

IKEA creates a business unit devoted to smart home tech

View
US will reportedly give Huawei another temporary reprieve

US will reportedly give Huawei another temporary reprieve

View
Beto O'Rourke wants to hold internet companies liable for hate speech

Beto O'Rourke wants to hold internet companies liable for hate speech

View
The next Apple Watch may come in titanium and ceramic models

The next Apple Watch may come in titanium and ceramic models

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr