Latest in Gear

Image credit:

IMAX plans to bring virtual reality into theaters

And it's tapping Starbreeze's VR headsets to make it happen.
8 Shares
Share
Tweet
Share
Save

Sponsored Links

In a move that we should have seen coming, IMAX announced that it'll be rolling out virtual reality experiences in multiplex theaters, malls and similar locations later this year. The news comes on the heels of Google's announcement yesterday that it's building a cinema-quality virtual reality camera with IMAX. Given that it's been delivering immersive theatrical experiences with giant screens for decades, it makes sense for IMAX to do something similar with smaller VR displays.

IMAX is tapping Swedish developer Starbreeze (who made the The Chronicles of Riddick and Payday games) to use its software platform and StarVR headset, which is notable for offering a 210-degree field of view (twice as much as the Oculus Rift). Earlier this week, Starbreeze also announced that Acer will be helping it build those VR headsets.

Naturally, IMAX also hopes to tap into its Hollywood connections to create VR experiences tied to major films. Richard Gelfond, the company's CEO, tells the WSJ that he could see charging around $7 to $10 for a 10-minute long VR experience. That might sound a bit much, but given all the hardware and maintenance that VR requires, I wouldn't be surprised if the final pricing ends up close to that range.

IMAX plans to launch its VR experiences in six locations globally by the end of the year. Ultimately, it will license the technology similar to how it handles screens today: Theater owners will license the VR experiences and pay IMAX a part of the revenue.

Source: IMAX (PR)
Coverage: WSJ
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
8 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget's Guide to Privacy

Engadget's Guide to Privacy

View
‘Terminator: Resistance’ will pit you against Skynet this December

‘Terminator: Resistance’ will pit you against Skynet this December

View
‘Apex Legends’ Season 3 launches with a new hero on October 1st

‘Apex Legends’ Season 3 launches with a new hero on October 1st

View
Inside Apple's redesigned 'cube' store in New York City

Inside Apple's redesigned 'cube' store in New York City

View
Huawei’s Mate 30 Pro has a 'quad-camera' and a vegan leather option

Huawei’s Mate 30 Pro has a 'quad-camera' and a vegan leather option

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr