NBC has announced that it will make content from this year's Olympic Games available to carriers in 4K and HDR, however there's one little catch. In a setup that will seem familiar for early HDTV adopters who still can't get Sony's "we brought chips... and salsa!" ad out of their heads 12 years later*, 4K UHD footage of the Opening and Closing Ceremonies, swimming, track and field, basketball, the men's soccer final, and judo is coming home on 24 hour tape delay. NBC will provide a downconverted version of the 8K feed Olympic Broadcasting Services and Japan's NHK are experimenting with, to 4K, and present it in HDR with Dolby Atmos surround sound audio. According to NBC Sports president Gary Zenkel, "The Olympics have been a consistent driver of technological advancements, and Rio will be no different."