To say that Polaroid missed the boat on mobile photography apps would be an understatement. The original Instagram logo was based on a Polaroid camera, and the company's main answer was to build a camera that looked like that logo. However, it's ready to give smartphone apps a proper shot with Polaroid Swing, a social photo service that promises a fresher take on the endless image feed. You're capturing 1-second videos that become moving photos (think Apple's Live Photos or HTC's Zoe shots) -- the "Swing" comes from using either phone motion or your finger to control them. The app is only available on iPhones right now, but an Android version is "coming soon."