Latest in Gear

Image credit:

Leica unveils the Sofort instant film camera

And black & white and color film to go with it.
1246 Shares
Share
Tweet
Share
Save

Sponsored Links

With Kodak and others trying to make film cool again, Leica has jumped into the fray with an instant camera, the Sofort. It uses Fuji's Instax format, and Leica has even decided to release its own brand of film, available in black and white or color. The German company designed the body itself, though it's very ... un-Leica like. If anything, Fuji's own retro-styled Instax camera has a more Leica-esque look.

The camera is equipped with an optical viewfinder, like classic Leicas of old. It does have some modern touches, with different scene modes including "party," "selfie" and "macro." The black & white film will likely run €14 (about $17) while the color pack should cost €12 ($14) for 10 photos. You can also use Fuji's Instax film.

Knowing this is Leica, you may be bracing yourself for the "red dot" tax on the Sofort. The camera runs $300, which is less than I was expecting. However, the very similar Instax from Fuji runs $175, and the Impossible Project's Polaroid-like I-1 camera, which uses the classic, larger-format Polaroid 600 format film, also costs $300. I think the latter camera, frankly, captures the nostalgic fun of instant photography better than Leica's oddly-styled model.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
1246 Shares
Share
Tweet
Share
Save

Popular on Engadget

The $1,399 Pixelbook Go with 4K display is now available

The $1,399 Pixelbook Go with 4K display is now available

View
US cancels plans for new penalty tariffs on Chinese-made products

US cancels plans for new penalty tariffs on Chinese-made products

View
Tesla Cybertruck will likely get medium-duty truck classification like Ford Super Duty and others

Tesla Cybertruck will likely get medium-duty truck classification like Ford Super Duty and others

View
Connected sous vide company Nomiku is shutting down

Connected sous vide company Nomiku is shutting down

View
Citizen has a fancier alternative to Amazon's Alexa wall clock

Citizen has a fancier alternative to Amazon's Alexa wall clock

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr