It won't shock you to hear that GIF hosts like Giphy and Gfycat are thriving in an era where there's a new meme every minute. But just how well are they doing? Supremely well, according to Giphy. It just posted its first "State of the GIF" report, revealing that it has over 100 million active daily users. Yes, that's daily and not monthly. That amounts to over 1 billion GIFs served per day, and more than 2 million hours of viewing time. So what's the trick to getting that many viewers?