Latest in Gear

Image credit:

Facebook starts testing ads in Messenger

Users in Australia and Thailand will see them in the coming weeks.
Edgar Alvarez, @abcdedgar
January 25, 2017
Share
Tweet
Share

Sponsored Links

It was only a matter of time before Facebook Messenger would start testing ads, after rumors of its plans to do so leaked nearly a year ago. Earlier today, it announced that users in Australia and Thailand will begin seeing sponsored content in the coming weeks, with the experiment being labeled as a way "for people and brands to engage on Messenger." What this means, really, is that you and your friends should expect to see targeted ads in the app soon -- which won't be hard to miss, judging by the image above.

Facebook didn't say whether it plans to roll out ads for Messenger globally, only noting that it hopes to "learn a lot" from the test. Of course, nothing is free and the social network needs to find ways to benefit from the 1 billion people who use the app, but hopefully that doesn't come at the expense of their experience with the service.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

Some of Ubisoft's PS4 games won't run on PS5

Some of Ubisoft's PS4 games won't run on PS5

View
Chevy will start selling EV retrofit kits in 2021

Chevy will start selling EV retrofit kits in 2021

View
RISC-V is trying to launch an open-hardware revolution

RISC-V is trying to launch an open-hardware revolution

View
Ford reveals how much its Active Driver Assist option will cost

Ford reveals how much its Active Driver Assist option will cost

View
Scientists found an Earth-sized ‘rogue’ planet in the Milky Way

Scientists found an Earth-sized ‘rogue’ planet in the Milky Way

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr