Latest in Entertainment

Image credit:

Android apps with emoji descriptions get more downloads

Because we're all toddlers, apparently.
Steve Dent, @stevetdent
January 26, 2017
Share
Tweet
Share

Sponsored Links

With a feature film, touch bar and dedicated search engine, emojis are having a moment. Now, app developer Novoda has done a study showing that they can even convince you to download apps. Using the A/B tool in Google's Developer Console, the team tested three emojis (🚀, 🚮 and 💯) in the short description of the popular CCleaner app from Piriform.

The group tested each icon with 25 percent of Google Play Store users in various countries, and used none for the other 25 percent as a control group. In Germany and Italy, the "rocket" and "100" emojis icons prompted users to download the app over 20 percent more often than the control group. Poland, bizarrely, showed a propensity for the "litter can" emoji to the tune of about 7 percent.

Results in Russia, Spain and France were inconclusive, and though the US is the most prolific emoji-using nation, folks there were more likely to download an app without one in the description, oddly enough.

Novoda's takeaway is that "app store optimization has real and measurable effects on [developer's] revenue," it writes. However, that doesn't apply across nations, and users in different countries prefer different emojis. "Localize your tests to get better results," it advises. We'd be curious to see if they get the same results in a year or two -- by then, the trend might have wound down, and Patrick Stewart may be having regrets.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

'Sekiro' GOTY Edition trailer offers a peek at fresh challenges

'Sekiro' GOTY Edition trailer offers a peek at fresh challenges

View
Redbox's Free Live TV comes to Xbox One consoles

Redbox's Free Live TV comes to Xbox One consoles

View
What we bought: Our favorite USB-C chargers

What we bought: Our favorite USB-C chargers

View
GitHub takes down YouTube video download tools after an RIAA notice

GitHub takes down YouTube video download tools after an RIAA notice

View
iPhone 12 teardown reveals how 5G has changed things

iPhone 12 teardown reveals how 5G has changed things

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr