Amazon flashes Prime Air drone delivery in its Super Bowl ad

Using Alexa to 'call an audible' for more chips.

Doritos (Twitter)

The game is over, but Amazon managed to stand out with a brief (if also disgusting) 10-second spot. Unfortunately, other than the voice-controlled shopping via Echo, it needed a disclaimer that "Prime Air isn't available in some states (or any really). Yet" but Prime Air is looking surprisingly realistic these days. Until then, though, it may be easier to prune your Super Bowl party guest list carefully.