The smart jacket from Google and Levi's arrives this fall for $350

This connected garment won't be cheap.


It's been nearly two years since Google and Levi's announced their plans to work on connected garments, an idea born out of the tech giant's Advanced Technology and Products group. The first piece of this project is a connected jacket called the Commuter, which uses Google's Jacquard technology to turn its denim fabric into a gesture-controlled canvas. Although we knew it'd be launching as a consumer product eventually, until today both the price and ship date were unknown. But at SXSW, during a panel titled Beyond the Screens: the Ubiquity of Connectivity, Google and Levi's revealed that the smart trucker jacket will arrive this fall for $350.

As a refresher, the Commuter comes with a Bluetooth cuff that pairs with a smartphone to let you get directions, adjust the volume on your music or answer a phone call -- all triggered by finger swipes on the jacket's fabric. We're told the Commuter is on the ground at SXSW, so we should have some impressions to share in the coming days.

Click here to catch up on the latest news from SXSW 2017.