It's no secret that Google is hoping to make its own lineup of search, navigation and email apps the go-to services for Apple users. The folks in Mountain View have even gone so far as to introduce new features in iOS apps months before rolling them out to their Android counterparts. Today, Google is trying to strengthen that hold on iPhone users with even deeper integrations of its flagship, search-focused app into Apple's operating system.
After streamlining the app's news feed late last year, the main Google app now brings the Gboard iOS keyboard under its wing. In other words, you no longer need the standalone app to get Gboard's in-keyboard access to search, GIFs and emoji across all your iOS apps. It now comes installed with the Google app and users can set it up inside the Google app settings.
Today's other big iOS update today is a live-updating "Trending on Google" widget that can be accessed through the app or pinned to your notification center for easy access to current search trends. The big search topics of the moment are displayed in blocks of Google primary colors, and tapping a topic will open a search tab with that subject. Finally, Google has also added or expanded the 3D touch functions throughout the app, so users can preview search results, bring up that trending widget or jump right into an incognito or voice search right from the home screen.
The updated version is live now in the App Store.