Fujifilm's new Instax camera is half digital, half instant

The Square SQ10 is Instagram in real life.


Panasonic isn't the only camera maker introducing a new, affordable product today. Fujifilm is doing the same with the Instax Square SQ10, a hybrid digital/instant shooter with a retro look and a 3-inch, 460,000-dot LCD on back. Inside, the SQ10 features a freshly minted system with a CMOS sensor and an image processor that, according to Fujifilm, will produce better shots than any previous Instax camera -- especially in low-light situations. In addition to that, the company is introducing a new film format, which will let you print pictures in a 1:1 aspect ratio (aka a square, like most of your Instagram posts).

Naturally, since the SQ10 is a digital camera after all, it also comes with several filters for "creative and trendy" square photos, a microSD slot and can be charged via USB. The hybrid shooter is expected to hit stores in May for $280. Aside from this announcement, Fujifilm has also revealed two lenses for its wonderful GFX 50S medium-format mirrorless camera: the GF23mmF4 and GF100mmF2, which will be available in late June for $2,600 and $2,800, respectively.