Gmail is the de facto standard for personal email accounts, with more than more than 1.2 billion people using the free service. One criticism, however, is that Google scans your email for keywords so it can better target ads directly to you. Not anymore, though. Just like Google did away with email scanning in the G Suite enterprise version of Gmail, it will do the same for the consumer app. The new rule will go into effect later this year. Google's Diane Greene makes it fairly clear in a blog post: "Consumer Gmail content will not be used or scanned for any ads personalization after this change."