Samsung is planning to get ahead in the connected car market with a new $300 million fund focused entirely on auto-related startups and technologies. The Samsung Automotive Innovation Fund has been earmarked for smart sensors, machine vision, artificial intelligence, safety solutions and more, and will help even the playing field between the company and its biggest rivals. Intel paid $15.3 billion last month to acquire Mobileye, while Qualcomm is currently in the process of buying automotive-grade chip maker NXP Semiconductors. Samsung's first major investment with the fund -- to the tune of $89 million -- will be in networking and safety control company TTTech. The company has provided automotive technology to a number of manufacturers, including Boeing for its 787 Dreamliner, NASA for its Orion Spacecraft, and more pertinently, Audi for its A8.