We've covered Facebook's venture into video, as well as the company's desire to acquire exclusive content that will attract more people to its platform. Today, Variety reports movie review aggregation site Rotten Tomatoes will host a weekly show called See It/Skip It starting November 1. New episodes will air every Thursday.
Jacqueline Coley, a film critic for Black Girl Nerds, and Segun Oduolowu, an entertainment commentator, will co-host the show. It will focus on a discussion of news and opinions on films and shows that are making headlines. The duo will also ask Facebook viewers for thoughts on what they're enjoying (and what they aren't). Jeff Voris, vice president of Rotten Tomatoes, said to Variety that the site's goal with the show is "engaging our social audience in a friendly debate."
It's a deal that makes sense for both Facebook and Rotten Tomatoes, which is majority owned by Fandango (which is in turn a property of NBCUniversal). Facebook has the opportunity to bring the site's devoted fans to its new "Watch" tab, and it gives Rotten Tomatoes the chance to build on its properties and expand outside its website.