It seems even the Mushroom Kingdom eats cereal like the rest of us. Following the release of Super Mario Odyssey, breakfast blog Cerealousy has uncovered a new breakfast treat with Mario and Cappy on the box. Inside, you'll find star-shaped oats and marshmallow pieces in the shape of Super Mushrooms, 1-Up Mushrooms and ? Boxes.
Cereal makers have long included video game toys (and even discs) in their boxes, but Kellogg's is doing things a bit differently this time around. Thanks to box art discovered by Cerealousy, we can see that some boxes will include "special Amiibo" that can be used to power-up proceedings inside Super Mario Odyssey. Amiibo typically take the form of figurines, although Nintendo does sell card packs separately.
"We cerealously appreciate your continued interest in seeing a Nintendo cereal," Kellogg's told one eager Cerealousy reader. "We hope you'll keep an eye out for the new Super Mario cereal that is hitting store shelves now. This star-shaped cereal features Super Mario-inspired marshmallows, and a limited number of packages will have an Amiibo powerup sticker that can be used on the Super Mario Odyssey game with the Nintendo Switch gaming console."