If you've ever shot video with a full-frame DSLR, you know how alluring it can be -- that large sensor can be perfect for low-light shots and soft backgrounds. However, pro cinematographers have generally had to "settle" for Super 35mm and smaller sizes, even when using top-tier 8K cameras. Sony doesn't think pros should have to compromise, though. It's developing a brand new CineAlta camera (not pictured) with a 36mm x 24mm sensor -- its first full-frame sensor for a high-end movie camera, in fact. The company isn't divulging all the cam's capabilities just yet, but it is setting some expectations beyond the "exceptional" image quality.