Latest in Gear

Image credit: Instagram

Instagram shopping is getting a big boost from Shopify

Shopify just opened up its Instagram shopping tool to thousands of its merchants.
567 Shares
Share
Tweet
Share
Save

Sponsored Links

Instagram

Shopify is providing its users with another way to sell their goods. Throughout the year, it has been testing an Instagram shopping feature, but it's now opening the tool up to thousands of additional merchants just in time for the holiday shopping season, TechCrunch reports. The feature lets sellers tag items in an Instagram post that are available for purchase and viewers can then click those tags to buy the items without having to leave Instagram.

Instagram first introduced shopping tags into its platform last November, but they were only available to a handful of brands, such as Kate Spade and Warby Parker. Earlier this year, Instagram opened them up to Shopify and BigCommerce. Since then, Shopify has been testing the feature with a handful of its merchants before widely releasing it and the company says seller response has been enthusiastic. BigCommerce just announced that its Instagram shopping tool is now available to US brands that use its service.

With this expanded rollout, Shopify will continue testing and tweaking the feature before issuing a wide release. Instagram joins Facebook, Messenger, Pinterest and BuzzFeed on Shopify's lineup of supported sales channels.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
567 Shares
Share
Tweet
Share
Save

Popular on Engadget

Ransomware attack in Texas targets local government agencies

Ransomware attack in Texas targets local government agencies

View
Tesla's relaunched solar power efforts include $50 panel rentals

Tesla's relaunched solar power efforts include $50 panel rentals

View
After Math: Plead the fifth

After Math: Plead the fifth

View
The best smart home sensors for Alexa

The best smart home sensors for Alexa

View
Drako's GTE electric supercar will be a four-motor, 1,200HP monster

Drako's GTE electric supercar will be a four-motor, 1,200HP monster

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr