The Morning After: Tuesday, November 7th 2017
Another notch.
Nike is battling sneaker bots with augmented reality, Assassin's Creed creators somehow included the most recent Great Pyramid discovery into its latest adventure and Samsung-Apple trolling is back.
Also, whether you want to admit it or not, we're now in the run-up to the holiday season. Fortunately, we've got a list bursting with gift options.
Introducing Engadget's 2017 holiday gift guide
Hopefully, something for everyone.
For Nike, augmented reality is the perfect way to sell hyped sneakers
Buying limited-edition shoes is complicated and not as fun as it should be. The rise of violence in sneaker culture (people have been murdered for a pair of Air Jordans) led companies like Nike to launch hyped products almost exclusively on digital channels. But selling sneakers on a website or doing raffles on Twitter came with challenges of its own. Resellers started using bots, automated computer scripts, to buy or reserve pairs faster than a human could. But Nike may have a secret weapon against auto-buying tools, and the only way sneakerheads could buy the company's latest limited edition pair was through a new AR feature.
'Assassin's Creed' predicted the new pyramid chamber discovery
Just days ago, scientists found a previously undiscovered chamber inside the Great Pyramid of Giza. As it turns out, the makers of Assassin's Creed: Origins had the jump on them. The space itself is already built into the game, which came out almost a week prior to the findings getting published.
Samsung trolls every generation of the iPhone in one video
The iPhone X marks ten years of the iPhone. Samsung has its own sassy tribute.
The iPod Shuffle for Spotify can actually shuffle your songs now
Mighty is basically an iPod Shuffle for offline Spotify playback, but it didn't actually shuffle.. Well, not anymore. Thanks to a software update for the compact device, Mighty can now randomize songs in a playlist rather than having to go through them in order. Next on our Mighty want list: adding music sources outside of Spotify.