Latest in Gear

Image credit: Facebook

Facebook will begin demoting ‘engagement bait’ posts in News Feed

So thirsty.
503 Shares
Share
Tweet
Share
Save

Sponsored Links

Facebook

Scrolling through your Facebook News Feed, you'll probably come across posts telling you to like or comment if you share some sort of similar sentiment -- "LIKE this if you're an Aries!" -- or telling you to share it so you can earn a chance at winning a prize. Well, you might start seeing a lot less of those types of posts because Facebook is now cracking down on "engagement bait." Facebook said, "We will demote posts that go against one of our key News Feed values — authenticity...We want to reduce the spread of content that is spammy, sensational or misleading in order to promote more meaningful and authentic conversations on Facebook."

Facebook trained a machine learning model to spot engagement bait by feeding it hundreds of thousands of posts categorized as engagement bait or not. Now, its News Feed algorithm will demote posts that use engagement bait and over the next few weeks, it will also begin to more strictly demote Pages that repeatedly use engagement bait to artificially boost their reach.

Types of posts that won't be subject to demotion include posts that ask for advice or recommendations, circulations of missing child reports or money raising efforts.

This is the latest move Facebook has made in its battle against clickbait. It has already demoted posts with fake videos and tweaked its algorithm to bury fake news and clickbaity stories. Facebook says these efforts are meant to "foster more authentic engagement," which, according to its latest "Hard Questions" post, might influence how enjoyable or taxing social media can be.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
503 Shares
Share
Tweet
Share
Save

Popular on Engadget

'Gears 5' will add new modes and maps in its first six months

'Gears 5' will add new modes and maps in its first six months

View
Hulu's 'Castle Rock' season 2 teaser shows the origins of 'Misery'

Hulu's 'Castle Rock' season 2 teaser shows the origins of 'Misery'

View
YouTube is shutting down its TV-friendly web interface

YouTube is shutting down its TV-friendly web interface

View
SIM-based attack has been used to spy on people for two years

SIM-based attack has been used to spy on people for two years

View
Discord is pulling its subscription service's free games library

Discord is pulling its subscription service's free games library

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr