Ads in Instagram Stories are about to get worse

Now #brand Stories can have up to three slides.

More ads are coming to Instagram. This time, the photo-minded social network is upping the amount brands can put into Stories. Now, instead of one photo or video in an advertiser's Story, there can be up to three. Coca-Cola, movie studio Paramount and Gap clothing are working with the new tools, but the social network says more brands will have the functionality soon enough. If you're trying to get through your friends' Stories quickly, this will probably prove annoying. But, you can always back out to the main feed and tap on each friend to see their evaporating photos and video instead of letting everything auto-play.

Given how popular Stories have become for Instagram -- more people use that feature than all of Snapchat last we heard -- this isn't too surprising. And, unfortunately, we should probably expect even more of this stuff coming in the future.