Latest in Gear

Image credit:

Apple may be adding video subscriptions to its TV app

It's similar to how Amazon's Channels works.
Nicole Lee, @nicole
May 9, 2018
Share
Tweet
Share

Sponsored Links

Stephen Lam / Reuters

Apple could be taking a page from Amazon's playbook. According to Bloomberg, the Cupertino-based company will start selling subscriptions to video services via its Apple TV app. This is similar to how Amazon's Channels feature works, where users can add HBO, Starz and Showtime to their Amazon Prime Video subscription.

Currently, the Apple TV app does collate content from a variety of different apps and channels, but it was still up to the user to subscribe to those individual services. This proposed change, however, would mean that users could just subscribe to said service directly through the TV app.

Apple has tried several avenues to boost its "hobby"-esque TV business over the years, with varying success. It still lags behind Netflix and Hulu in terms of original programming -- Planet of the Apps, anyone? -- and it didn't quite create that live TV package that it wanted to do, leaving YouTube and Hulu to grab that helm. Instead, Apple released its TV app in 2016, which simply aggregated content from existing apps.

According to Bloomberg's sources, this feature will roll out in the next year. Apple has so far not provided comment.

In this article: apple, appletv, av, entertainment, gear
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

The 2020 Engadget Holiday Gift Guide

The 2020 Engadget Holiday Gift Guide

View
Apple will replace unresponsive iPhone 11 screens for free

Apple will replace unresponsive iPhone 11 screens for free

View
Amazon’s free news app on Fire TV now features local stations

Amazon’s free news app on Fire TV now features local stations

View
The first phone with an under-display camera goes on sale December 21st

The first phone with an under-display camera goes on sale December 21st

View
The best Cyber Week tech deals you can still get today

The best Cyber Week tech deals you can still get today

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr