Latest in Entertainment

Image credit:

Google Assistant users can preview YouTube’s 'Impulse' for free

The YouTube Premium original from Doug Liman arrives on June 6.
Steve Dent, @stevetdent
May 30, 2018
Share
Tweet
Share

Sponsored Links

YouTube Originals

With its paid Premium streaming service, YouTube has a steep climb to even compete against entrenched services like Netflix. First it has to get our attention, so for one of its most-anticipated series, Impulse, it came up with an interesting promotion. Google Assistant owners can access the first episode by saying "talk to Impulse." The AI device will give a brief sum-up of the show and ask for a password (it's "Henry" and a few variants). Once you do that, you'll get a link to the first unlisted episode on YouTube.

Impulse (below) is a series from Bourne Identity director Doug Liman about a young girl who can teleport herself out of trouble, at the cost of breaking everything (and everyone) in the vicinity. The trailer does look intriguing, with elements of Stranger Things and Liman's own infamous Hayden Christensen vehicle, Jumper.

Google's paid streaming strategy has been a bit of a mess. It recently rebranded the service from YouTube Red, potentially confusing would-be subscribers. Before, you could get Red and Google Play Music for $10, but now you'll pay $12 to get YouTube Premium and another new service, YouTube Music Premium.

Getting Liman, The Rock, Robert Downey Jr. and Dan Harmon onboard was a coup for Google, but it's a seller's market for good content, with Netflix, Hulu, HBO and many, many others in the mix. As such, the service will be hard-pressed to get a slate of content even touching what Netflix has. The Assistant trick is a nice way for Google to do some cross-marketing, but for YouTube Premium to have any kind of chance, the few shows it has will need to be exceptionally good.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

Google is testing a way to activate Assistant without wake words

Google is testing a way to activate Assistant without wake words

View
Google Fi's phone subscription gets you a Pixel 4a for just $15 per month

Google Fi's phone subscription gets you a Pixel 4a for just $15 per month

View
California Uber drivers sue company over Prop 22 app notifications

California Uber drivers sue company over Prop 22 app notifications

View
NASA shares first images from OSIRIS-REx's touchdown on Bennu

NASA shares first images from OSIRIS-REx's touchdown on Bennu

View
Jabra's ANC update for the Elite 75t earbuds is now available

Jabra's ANC update for the Elite 75t earbuds is now available

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr