Netflix tries bypassing Apple's App Store for payments

New and lapsed customers are being redirected to the Netflix website.

Netflix is bypassing App Store for its recurring subscription fees. Currently, Netflix pays a 30 percent cut of first-year subscription fees to Apple and 15 percent for each recurring year. But now in 33 countries, TechCrunch reports that new or lapsed customers in places including Canada, Germany, Mexico and Poland will be asked to pay via mobile web rather than in-app. The streaming service did something similar on Android earlier this year.

Apparently, it's just a short test. Netflix confirmed to TechCrunch that it began in June with 10 countries before expanding to an additional 23 regions earlier this month. The test will run through September 30th.

"We are constantly innovating and testing new signup approaches on different platforms to better understand what our members like," a Netflix representative said. "Based on what we learn, we work to improve the Netflix experience for members everywhere."

For the full list of affected countries, hit the source link below.