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Sony's premium Bravia Master TVs start at $3,500 (updated)

You can pre-order them now.
Jon Fingas, @jonfingas
August 30, 2018
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If you've been eyeing Sony's top-of-the-line Bravia Master TVs, you now know just how large a dent they'll make in your bank account. Both the OLED-based A9F series and LED-based Z9F series are available for pre-order now, with a starting price of $3,500 for the 55-inch A9F and $4,500 for the 65-inch A9F. The 65-inch Z9F will cost you $3,500, and if you want more visual real estate, the 75-inch Z9F will set you back $6,000.

Both model ranges use the X1 Ultimate image processor to deliver upgrades like "super-resolution" and object-based HDR remastering. They're also the first sets to include Netflix's Calibrated Mode for fine-tuning the picture when streaming shows. The choice mostly comes down to whether or not you're willing to sacrifice size for the A9F's higher contrast ratios and true blacks (or just really, really like its display-as-speaker technology). If you crave a big screen, the Z9F is still impressive based on our early experiences.

Update 9/6: Sony told us the prices it provided were off by a wide margin due to a gap between the suggested MSRP and the actual price. It originally said the sets started at $4,500, but they're approximately $1,000 less expensive across the board. We've updated the article accordingly. Suffice it to say this is much, much more alluring if you were considering Sony's take on a premium TV.

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