Latest in Gear

Image credit:

YouTube and Eventbrite sell concert tickets through music videos

Turn your fandom into a seat at the show.
Share
Tweet
Share

Sponsored Links

Suzanne Cordeiro/AFP/Getty Images

YouTube is making it easier to translate raw enthusiasm for a band into seeing them play live. The streaming giant has struck up a deal with Eventbrite that will show tour listings right below videos from Official Artist Channels. Tap a "tickets" button on a listing and you'll go directly to Eventbrite to purchase a spot at the show. The experience will be familiar if you've ever used YouTube's Ticketmaster tie-in, but this promises to expand the number of artists -- YouTube covers about 70 percent of American ticketing.

The Eventbrite option is currently available only in the US. YouTube does promise to add more artists and venues to its ticket solution in North America, though, and international expansion is on the cards. The company certainly has a strong incentive -- music videos could be lucrative (at least for artists) beyond simple ad plays. Not that you'll necessarily mind if it lets you know that a favorite musician is coming to town.

Eventbrite tickets on YouTube

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

FCC will require phone carriers to authenticate calls by June 2021

FCC will require phone carriers to authenticate calls by June 2021

View
SpaceX aborts Falcon 9 launch with rare 'Liftoff! Disregard' sequence

SpaceX aborts Falcon 9 launch with rare 'Liftoff! Disregard' sequence

View
Apex's electric supercar includes an AR race coach and partial self-driving

Apex's electric supercar includes an AR race coach and partial self-driving

View
Accidental cross-play makes Star Wars 'Jedi Academy' a console bloodbath

Accidental cross-play makes Star Wars 'Jedi Academy' a console bloodbath

View
Ubisoft offers free games to encourage you to stay at home

Ubisoft offers free games to encourage you to stay at home

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr